Finding the Right Users for User Testing

Identifying the quite proper user may be a challenging task. A lot of organizations follow the ‘hallway testing‘ approach, where users are randomly chosen as if they have been walking on the hallway. These users might not be the simplest possible sample given diversity factors like geographies, culture, age group, profession, tech-savvy-ness then forth. It’s always good to understand who are the users and what are their key characteristics. Without this information, we’d react like horses with blinkers on.

How to Recruit Users

For example, consumers of this app are yoga practitioners, teachers, students, and the general public. These people may or might not be the users we are trying to find. Few of them might not even skills to use a mobile app. Some could be extraordinarily tech-savvy and represent a reasonably good sample. Recruiting users depends on asking the proper questions counting on the context of the merchandise. The user testing team can design a ‘User Recruitment Questionnaire’ that helps to screen users and shortlist the foremost suitable candidates.

User Recruitment Questionnaire

User Recruitment Questionnaire, also referred to as screener templates, in its simplest form, has three categories:

1. General Questions

This section asks general questions associated with user demography such as:

  • Gender
  • Age Group
  • Occupation or Business
  • Nationality
  • Income Group

2. Product Context-Specific Questions

This section includes questions specific to Yoga because the product under test deals with yoga training:

  • Do you teach Yoga?
  • How long have you ever been teaching Yoga?
  • What specializations does one have in Yoga?
  • How often does one teach Yoga for a week?

3. Tech-savvy-ness

  • Are you a smartphone user?
  • How often does one access internet on your smartphone
  • Do you have technical knowledge of using mobile devices?
  • What is your smartphone model (Device Name, Manufacturer and Model)
  • Have you used any yoga apps within the past?

This recruitment questionnaire is often distributed to potential users via E-mail, Google forms, or Online survey. Once user responses are available, we can choose which type of users we would like from this list supported the merchandise context and, therefore, the user demography we are targeting.

How Many Users are Enough

Naive user testing teams start with 1-2 users. However, few others say 5-10 users are adequate. I even have had a good output with 30 users on a couple of projects. The question is, ‘How many users are good enough?’ Jakob Nielsen, a User Advocate and Principal of Nielsen Norman Group, has done extensive research in User Testing and thinks that five users may be an a-ok number to start with. As per Nielsen, five users can find as many usability problems as compared to a more significant number of participants.

Regardless of whether the users’ recruitment is completed through Online communities / Friends & family / Beta / Private Beta, using this approach is often beneficial. Things won’t work needless to say the first time around. It’d take a few iterations to implement this approach, make mistakes, then fix them before you begin to ascertain positive results. Nevertheless, it’s worth trying and failing than doing nothing in the least.

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